GALP DIGITAL REBRANDING
Role
VISUAL/UI DESIGNER
Duration
8 MONTH
Platform
WEB & CROSS-PLATFORM
Industry
ENERGY
In collaboration with Tangível
Overview
When Galp, one of Portugal’s leading energy companies, began its digital transformation journey, it faced a major challenge — how to translate its new brand identity into a coherent and scalable digital experience across multiple products.
The rebranding aimed to reflect Galp’s transition toward cleaner energy and innovation. Our task was to bring this vision to life digitally, ensuring that the refreshed visual language would feel consistent, human, and accessible, while defining the visual direction and early foundations that later supported the development of the company’s design system.
Challenge
Galp’s digital ecosystem had evolved through multiple teams and vendors, leading to visual fragmentation and inconsistency.
The rebranding exposed a clear gap between the new identity and its digital expression. There were no unified guidelines or structure to build upon.
We needed to define a cohesive digital foundation that could bring visual harmony across products and channels.
Scope of Work
Analysis of Galp’s digital products and reports on visual inconsistencies
Visual explorations applying the new brand to digital environments
Digital rebranding of the corporate website
Early guidelines and component proposals for future design system
Documentation aligning design and development teams
My Role
As a UI Designer at Tangível, I was integrated into Galp’s internal product team.
I collaborated closely with designers, developers, content managers, project managers, and brand stakeholders to help shape the company’s new digital identity.
My work focused on interface explorations, visual direction, and defining early design foundations that supported a consistent multi-product experience.
Analysis & Audit
At this stage, our team focused on reviewing Galp’s digital products to evaluate how the new brand was being implemented.The work progressed in two parallel directions.
In the design stream, we identified visual elements that were inconsistent or outdated and should be updated according to the new brand. All findings were consolidated into a single reference document shared with stakeholders. This report became one of the key arguments supporting the need to establish a unified design system.
In the content stream, our content specialist reviewed all product copy for alignment with the tone of voice defined in the new brand book and documented her findings in the same reports.
Solution & Design Process
After the research phase, the next step was to explore how the new Galp brand could live and evolve within its existing digital ecosystem.
The challenge quickly evolved into a single, defining question:
This question guided my work as I focused on defining how the new visual identity could translate into digital environments and shape the foundation for future scalability.
1. Visual Exploration and Brand Direction
The first stage was centered on visual exploration — understanding how the new brand’s extended color palette, organic shapes, and expressive graphic language could adapt to digital interfaces.
We developed multiple explorations across different product types — B2B platforms, websites, and mobile applications — to test how new components, shapes, and compositions would influence the overall tone and feel.
These explorations helped establish a distinctive digital look and feel for Galp, showing how a unified visual language could resolve existing inconsistencies and strengthen brand presence.
The visual framework developed during this phase later informed the creation of the company’s design system, and once its initial components were introduced, they were naturally incorporated into new concepts to ensure alignment and consistency across products.
2. Website Redesign Concepts
The first stage was centered on visual exploration — understanding how the new brand’s extended color palette, organic shapes, and expressive graphic language could adapt to digital interfaces.
We developed multiple explorations across different product types — B2B platforms, websites, and mobile applications — to test how new components, shapes, and compositions would influence the overall tone and feel.
Fullscope Version — a bold and expressive direction that leveraged the brand’s vibrant colors, organic shapes, and micro-interactions to create an energetic and modern digital experience. This version emphasized innovation and visual storytelling.
MVP Version — a pragmatic approach designed for quick implementation. The structure and content remained the same, while visuals such as logo, colors, typography, and imagery were updated to reflect the new brand. Subtle adjustments in text tone and animations helped align the site with Galp’s new verbal and visual identity without a full rebuild.
Web-site Before Rebranding (left), Full Version concept (center), MVP Version concept (right).
Results & Impact
Although not all proposed concepts were implemented, the project demonstrated how Galp’s new identity could evolve into a cohesive and scalable digital ecosystem.
Learnings
This project showed how large-scale rebranding requires not only creative vision but also structural and cross-functional alignment. I learned to connect design execution with organizational change, advocate for consistency at scale, and use motion to bring brand personality to life in digital experiences.